So you want your business to go online but you are scared that things might go wrong as there are many business online. No need to fret, all you need is the right knowledge and perfect tool for your own business. The explosion in the use of electronic commerce (e-commerce) by the business sector has been tremendous since its inception only a few years ago. From governments to multinational companies to one-person start-ups, e-commerce is increasingly viewed as a key business modality of the future.Ease of transaction, widening markets, and decreased overheads are factors that make e-commerce solutions more and more attractive, as evident with the growth of online sales.
Business organizations are able to attract customers from anywhere in the world. Increase in customer base results in increased production. This generates greater revenues to the organizations and fosters expansion in national income. Expansion of national income and increase in the volume of production and services accelerate economic growth. The benefits of these are yet to be experience fully in this country, except of Lagos with its Yabacon Valley (YV) – a nickname for an area within Yaba.
Even though People will always have preferences, there is a need for more business to get online. A certain online store might be the best but another somewhere and not so popular is also making enough sales too! The sales of product/patronage depends on many factors. Every business stands out from one another in different ways and this is the reason certain shopper will buy from one online store and overlook the others.
Customers are demanding more convenient services online, here personalisation of service comes into play.
Web personalisation is tailoring the presentation of a website’s content to match a specific user’s instructions or preferences. This custom tailoring is accomplished either by the user choosing from a menu of available alternatives or by tracking his or her behavior (such as which pages are accessed and how often) on the site. Web personalisation in eCommerce has become critical due to its great outcomes on sales and several KPIs: cart abandonment rate, AOV, etc.
Here’s a list of few key benefits of web personalization and how it will grow your business.
1. Web personalization helps you get customers through the sales funnel
2. Web personalization in eCommerce improves the way you interact with customers
3. Web personalization a great hook to get leads
4. Web personalization generates product recommendations – The Benefits of Web Personalization in eCommerce by Ioana Lupec
Looking at these, it can be inferred that your business still stands to enjoy the benefits of e-commerce even more than some other existing business online. By just doing it the right way!
Entrepreneurs.com made it clear according to research that eighty percent of the web population has made a purchase online.
As you can imagine, that 80 percent is only going to grow. The key as an ecommerce business owner is to establish trust and credibility with leads and customers. From developing an attractive and easily navigable website to creating content that helps your customers, there are many different aspects to earning their trust, but if you commit to constant improvement, in time, you’ll build a loyal following.
A few online stores cannot cater for the need of that 80%, so your business is bound to get its own fair share of customers. One of the benefits of e-commerce is having a wide range of selections and this can only be achieved if there are many business from all over the world selling their products online. Don’t be scared to take the bold step of selling online if you’re sure your business is ready.
To find out more on how your business can benefit in the e-commerce competition, see below
How to Successfully Sell Software in a Booming Region by Humphrey Chan
The time is now! Prepare to attend the first eCommerce Summit & Expo in Ibadan and know more of how you can leverage E-Commerce for your business.
You would find it very useful for your business.
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